In this blog, we explore Lily-Rose Davies' journey into construction technology and how her internship at Asite is helping her build practical skills, confidence, and a new perspective on careers in the industry.
Lily-Rose Davies supports campaigns, lead generation, events, content, and performance reporting as Marketing Intern at Asite.
Before joining Asite, Lily had not considered a career in construction technology. As many at the start of their career, she wanted to apply what she had learned at university, take responsibility for real work, and contribute to something with a clear purpose. “After university, I knew marketing was what I wanted to do, and I was keen to explore all opportunities” she explains.
Lily studied marketing at Liverpool John Moores University, gaining a strong foundation in content creation, communication, consumer behaviour, and campaign strategy. She became interested in understanding how brands connect with people and how marketing influences decision-making. She wanted an internship where she could contribute to real work, learn from experienced colleagues, and understand how an in-house marketing team operates.
Construction technology was unfamiliar territory. The industry appeared highly technical and male-dominated, and Lily had no prior experience of Construction SaaS or Common Data Environments. Rather than treating this as a reason to hesitate, she saw it as a reason to apply for the role, confident that her marketing skill set would transfer once she learned the industry context.
Construction SaaS wasn’t something I knew much about, but I liked that. I wanted to challenge myself and apply everything I’d learned at university in a completely new environment.
- Lily-Rose Davies, Marketing Intern, Asite Solutions
Learning the industry language was an early priority. “I made sure I understood not just what industry terms meant, but also what mattered to the people in the industry,” Lily says. An extensive onboarding introduced her to the company and the construction sector. The technology became relevant when Lily saw the problems it addresses: managing project information, helping teams work together, and reducing risk. With it came the realisation that construction industry needs marketers and communicators, not only people from technical backgrounds, to translate complex problems into easily comprehensible solutions.
Coming in, I expected construction to be behind the curve on tech adoption. What I found instead was an industry actively embracing technology to become more competitive and effective. That shift in perspective was one of the most valuable things I’ve taken from this role.
- Lily-Rose Davies, Marketing Intern, Asite Solutions
Lily’s growth came from being included in real work from day one: campaign planning, content drafts, social posts, webinar preparation, event support, and reporting, rather than being told to learn theory first. One of the highlights of Lily’s early experience was working on Digital Construction Week (DCW), an annual trade show and conference focused on technology and innovation in the built environment. “I supported Digital Construction Week by creating the event email campaign and capturing content across both event days; seeing that work come together at the event was amazing,” she says. “What stayed with me was seeing how much people across the industry valued the conversations at DCW.”
Lily developed practical skills in AI video production, LinkedIn strategy, HubSpot, data analysis, and webinar planning. The work also strengthened her resilience, confidence, and adaptability. She also developed a strong interest in Asite Virtual Coworkers™ and how AI can support project teams.
Before joining Asite, Lily associated construction mainly with visible, site-based roles. She had not seen the digital, creative, strategic and commercial careers behind them. At Asite, she discovered roles across digital delivery, marketing, strategy, and commercial operations. When construction is shown only through hard hats and building sites, students may overlook the careers that keep projects and technology moving behind the scenes.
Asked what she would tell someone starting out, Lily says: “Don’t be afraid of not knowing everything. You’ll learn much faster by asking questions that feel obvious or silly. People respect genuine curiosity and want to help you figure things out. Own the fact that you’re learning.”
Construction technology is not an obvious career choice for every graduate. But the sector needs communicators, problem solvers, and creative thinkers alongside technical experts.
Explore career opportunities at Asite.