Rob Clifton

Rob Clifton
Professional Services Manager at Asite
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Five Years at Asite – Rob Clifton

Posted by Rob Clifton on 23-Jun-2020 04:48:11


This month Asite’s Senior Vice President for UK and Europe, Rob Clifton is celebrating his fifth anniversary with the business. Having joined in June 2015 as a Project Information Coordinator, Rob has moved up through the business over the last five years and now heads up the UK and European divisions.

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Tags: asite, Rob Clifton, Senior Management, SVP, Senior Vice President

7 Tips on Becoming an Inspiring Project Manager

Posted by Rob Clifton on 07-Feb-2020 05:11:56

Management is, above all, a practice where art, science, and craft meet.”

– Henry Mintzberg, business and management academic and author.


According to a survey conducted by global consultancy firm, PWC, 97% of organizations agree that project management is critical to business performance and organizational success.

We at Asite believe that the best project managers are inspirational; they can effectively encourage and motivate those around them to not only build a strong team but to optimize costs and complete projects.

So, in light of this, how do you become the ultimate project manager?


Research from the Harvard Business Review shows that it is often only a few members of a team driving performance.

Delegating helps leaders make better use of their time, energy, and focus; there is always someone with more knowledge or niche expertise, so delegating those tasks will only lead to better results in less time.

Additionally, author Daniel Pink argues that people are driven by autonomy. In this respect, effective delegation gives people the freedom to make their own decisions. The more responsibility they feel for their work, the more motivated they will be to complete it to a high standard.

Communicate and celebrate project milestones

In their book on project execution, authors Arun Singhal and Puja Bhatt identify three primary sets of stakeholders — customers, senior management, and core project team. They assert that project leaders should first and foremost be committed to managing the expectations of stakeholders.

Singhal and Bhatt emphasize the importance of communicating with these stakeholders, and one of the best ways to do this is to celebrate major milestones. Performance-based leadership yields positive results, so recognizing and communicating achievements can be highly effective.

The Earned Value Management (EVM) approach works to enhance communication. The project manager measures set tasks and informs the project team of each achievement and overall progress. 


Incentives inspire staff, but only if you choose the right ones. Research into incentive theory shows that rewards must be worthwhile and obtainable.

In the AEC industry, performance-based incentives work effectively with high-performing employees, encouraging them to function at their best. Technology can help you immediately reward the successful performance of your team because their progress can be tracked in real-time.

Build a strong team

It's not just up to the project manager to inspire. According to one study, peers are the number one influence on employees and camaraderie plays a motivating role in performance. Build a team that works well together and motivates each other.

A collaborative culture in the AEC workplace helps to ensure communication, clarity, and certainty within a project. Technology allows you to track progress in real-time and immediately reward successful performances.

Research shows that access to learning and supporting employees build a career is critical for motivation. It also means more commitment to the company’s overall mission, which often helps with the success of a project.

Offer your team training on new technologies when they join a project to help them develop their skillset. Simple, easy-to-use tools can help develop technical skills while maintaining a collaborative working environment.

Optimize costs

A project's success relies on controlling costs, and keeping to a budget is an effective way to inspire your team. In the AEC sector, the EVM approach allows for accurate cost forecasting from any date.

Project management tools should include cost management to support the entirety of the project, from initial budget estimations to supply chain management.

One study for AEC Business found that users of specialized software in the construction industry have the best track record for delivering projects under budget. Take control of spending with technology that allows you to create accurate forecasts

The Critical Path Method (CPM) is an effective way of reducing risk and is widely used in the AEC sector. It helps project managers assess the constraints on a project.

Project management technologies reduce and remove potential problems by creating audit trails and risk profiles with the information easily accessible whenever you need it. By reducing risks, you become a more reliable and inspiring project manager to those around you.


Managing your core project team, stakeholders and other external factors is tough, but inspiring those around you will unlock their full value and enhance productivity.

A great collaboration platform helps pull your team together and give the clarity required to act decisively as an inspiring project manager.

Adoddle enables seamless interdisciplinary collaboration. It brings people together in real-time discussion groups, automates workflows, improves on-site efficiency, and manages projects.

Contact to learn how you could use Addodle to enhance your project management skills.

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Introducing The BIM Escalator

Posted by Rob Clifton on 21-Jan-2020 11:39:38

The Architecture, Engineering and Construction (AEC) industry is changing, and that’s a good thing. At the centre of this change is an already widely-known term, Building Information Modeling (BIM).

From having to explain what it is to its successful delivery at certain Levels, there is a great deal of confusion and contradiction. Nevertheless, there is one thing that we have found to hold true – we are on a “BIM Escalator”.



The BIM Escalator, we believe, best explains the position of the industry right now. Whether it’s government mandates, client preferences or pressure from our competitors, we are having to re-think our approach to adoption.

The amount of BIM technology on a project is more categorically referred to as BIM Levels. While Levels 0 to 3 have been largely defined, the focus is currently on moving to Level 2.


 NBS definitions:

Level 0

2D drafting with no collaboration; used only for the production of information.

Level 1

Mixture of 3D concept work and 2D documentation for approval of information.

Level 2

Collaboration is the key; information exchanged in either 3D or 2D formats throughout the production of that information.

With industry pressure and most organisations only at Level 1 or 0, the graduation to Level 2 will affect the entire AEC industry. If we take this to be the Escalator, organisations can respond in one of the three ways:


Option 1 Stand on the Escalator 

You can go with the escalator; increase your levels of knowledge, improve business standards, define requirements more clearly, and ultimately, develop into a BIM Level 2 compliant business.

This won’t happen overnight, but you will eventually reach Level 2.

Option 2 – Walk back down the Escalator

Overwhelmed by changing processes and new technologies, you can resist and continue doing things as you have done them for years. Unfortunately, now you’re trying to walk back down an escalator that is moving in the opposite direction (up to Level 2).

It will take you years to finally catch up, and it will have taken far greater effort than Option 1 or 3.

Option 3 – Walk up the Escalator

You can recognise the opportunity presented by the Escalator. While other businesses are either walking against the flow or passively embracing the changes, you can walk up the Escalator.

Separating yourself from the group and becoming an early adopter is admittedly daunting and a greater amount of learning will be required. However, this presents you with the opportunity to become a market leader, win contracts for your innovation and, above all, streamline your processes.



With this in mind, it is our question to any businesses: we are on the BIM Escalator;

which option do you choose?



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News and Blogs

  • Rob Clifton

    BIM Booster Guide: Top 5 Recommendations to Choose the Right CDE

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  • Rob Clifton

    How to Boost your BIM Process and Software Kit

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  • Rob Clifton

    The Egan Report 23 years on… Part 4: Do the winners of the Constructing Excellence Awards deliver on its vision?

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  • Rob Clifton

    Asite Appoints Head of Supply Chain Management

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